Grass Roots, the provider of employee and customer engagement solutions has appointed Simon Mitchell as Global Account Director.
Mitchell will be responsible for leading the growth of many existing clients and for seeking out new business opportunities within the telecommunications arena.
Previously with Google (Motorola) as Head of Network Operators, Mitchell's experience spans over 20 years and he is well known in the telco space, having also worked for brands such as Samsung, Telefonica O2, Orange, Three, Reliance Globalcom and Vodafone Group.
John Bunting, Chief Commercial Officer for Grass Roots commented: "I look forward to growing our accounts with existing telco clients, under Simon's leadership, and to winning new business within the fast-moving sector."