Wireless ISP Luminet has enlisted channel builder Richard Jones (pictured) to drive the rollout of its new partner programme launched last year.
He joins the company as Channel Development Manager and brings 16 years connectivity experience including notable stints at Uniworld, Abzorb and Genius Networks where he led partner engagement programmes that more than trebled reseller numbers.
This appointment reflects Luminet's sharpened focus on the channel and its intent to add substantial numbers to its existing 50-plus active partner base which ranges from multi-national distributors to bespoke London-based IT companies.
Jones's primary task is to bed in the processes for Luminet's new automated portal for wholesale and resellers and engage with new vertical service provider partners.
He will also strengthen the channel team to address the 350-plus potential partners who have recently engaged with Luminet, representing a potential doubling of ARR.
"Having worked in the channel for over a decade I am well versed in the issues faced by VARs today," he stated.
"As connectivity becomes increasingly commoditised they want and need vendors that enable them to differentiate, scale revenues and increase margins.
"We have connectivity and multi-cloud computing propositions tailored for the London market which represents half of the UK's telecoms revenue."
Luminet's new channel programme includes Fibre Air, also launched last year, which is a wireless business Internet service that can be installed in 10 working days and provides customers with up to 1gb symmetrical broadband Internet connectivity.
Luminet CEO Sasha Williamson added: "For the last few years the business priority has been product development and investment into our expanded network and compute asset base.
"Our focus is now firmly on market execution, the channel is our best route and Richard has hit the ground running."