Hammer has signed an EMEA-wide distribution deal with software defined and hyper converged storage vendor StarWind.
While being EMEA-wide, the agreement will see Hammer acting as the exclusive StarWind distributor in the UK, Ireland, Germany, Italy and the Benelux and Nordics regions.
Hammer said it will support StarWind in the SMB, remote office/branch office and low- to mid-tier enterprise markets.
StarWind is a one-stop shop for full-stack virtualisation infrastructure, providing all the solutions required for a software-defined data centre for primary and backup purposes.
Optimised for Microsoft Hyper-V systems, StarWind appliances are also VMware compatible, enabling customers to migrate from traditional architecture to hyper-converged technology.
Hyper-converged integrated technology offers operational simplicity and scalability and the potential to cut costs.
Gerard Marlow, GM for OEM and Whitebox Storage at Hammer, said: "This relationship will allow us to provide additional, complementary products to our existing customers, but will also give us the ability to engage with new resellers in the SMB and branch office hyper-converged space that our portfolio has not enabled us to reach in the past."