Distributor Exertis has welcomed Jonathan Wagstaff to the newly created position of Business Intelligence Manager.
He is based in Basingstoke and has a European remit to identify trends in the technology market, including new technologies, significant new market players (vendors, customers, operators, and others) and the impact of these new technologies on the distribution space.
He will report to Stephen Casey, Finance & Development Director at DCC Technology.
Casey said: "While we have a strong technology proposition it's important we continue to identify and translate market opportunities into actions that can benefit our business, and also the business of our vendor partners and reseller customers both in existing and new territories.
"Jonathan's experience in data analytics and how the channel operates is suited to fulfilling the task of providing business intelligence that can enable us to take the right decisions to meet our Group objectives."
Wagstaff joins from Context where he managed EMEA wide data collection projects for major ICT vendors and had responsibility for the UK and IE distribution, reseller and retail panels. He was also instrumental in setting up Context's VR Research Group and PC Gaming category tracking.
Wagstaff added: "Having worked at Context, I appreciate the importance of interpreting data and identifying trends, and the value that business analytics can bring to companies when making critical decisions."