A comparison website rolled out by DMSL enables partners to more quickly compare and contrast the supplier and service provider options offered by the distributor.
Resellers can also present the service under their own name on a white label basis.
DMSL is operating a virtual sales team whereby each partner has their own 0330 number with all calls routed to DMSL's sales staff who answer in the reseller's name before explaining the options to prospects.
Straightforward orders will be placed on the reseller's account while more complex solutions will be passed on to the reseller.
"There is a multitude of options now and one of the challenges resellers have is trying to keep up-to-date with what's available," said MD John Carter.
"The website will always have the latest information, making the sales process easier and helping resellers to sell more broadband, voice and mobile. DMSL's account team will be available to help resellers close the sale."
Carter also noted that DMSL will conduct a SEO campaign to drive traffic to the main site, and he urged resellers to run their own campaigns within their target markets.