Cherry picks Beta Distribution to drive UK sales

Cherry aims to ramp up UK sales of its B2B solutions following a link up with Beta Distribution.

Cherry, the maker of computer input devices such as keyboards, mice, magnetic and chip card readers, and keyswitches, will be exposed to over 3,000 registered Beta customers.

Stefan Lutter, Business Development Manager at Cherry, said: "Strengthening our B2B sales in the UK market is the primary objective. We are always looking for value-added distributors with a technically experienced reseller network, Beta Distribution fits this requirement."

Ted Harris, Product Manager for Prosumer products at Beta, added: "We can provide Cherry with coverage in a large and diverse reseller base."

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