BT integrates indirect units and announces new channel leadership team

The indirect channel units at BT and EE have been integrated to create a 100-strong business operation led by a new executive leadership team with Director Steve Rathborne at the helm.

The integrated sales, commercial and service division will deliver fixed and mobile network propositions to SMEs, corporates and the public sector via its growing network of 40-plus reseller partners.

Prior to heading up the BT Business Partner Channel Rathborne held international and UK leadership roles across sales, product and service management, most recently Sales Director for Small and Medium Enterprises at BT, leading a 1,200 person sales team across direct and indirect channels.

Joining Rathborne is George Sebastian as GM Partner Sales. He was formerly EE's Head of Channel and will be focused on building an integrated sales team to collaborate with BT's channel partners.

Also joining from EE is Nigel Dean, previously the Head of Indirect Business Sales. As GM Business Development, he will lead several initiatives to build new business across the channel.

Liz King becomes GM of Partner Experience and will focus on leading the end-to-end lifecycle experience for BT's indirect partners and customers.

Lastly, Andy Kelly becomes Head of Transformation and will lead on the development of future strategy and the execution of the transformation plan.

BT will announce more details about its channel strategy and specific partner benefits in due course.

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