Avaya's UK and EMEA marketing team is headed up by two new faces following the appointment of Ross White as Head of UK Marketing, supported by Nick Main who has been promoted to the role of Head of Channel Marketing for EMEA.
White leads all UK marketing activity with oversight of all country and joint partner marketing, channel communications, social media programs, and SI/SP and distribution relationships. He has over 15 years of experience in IT and telecommunications marketing. Since joining Avaya in 2004, he has held a number of positions within the company, most recently Head of Channel Marketing EMEA.
Main joined the team in 2016 as EU Channel Marketing Manager.
Ioan MacRae, MD, Avaya, said: "Nurturing an ecosystem of diverse and rare talents is a huge part of the value our customers and partners expect from us. The decades of experience Nick and Ross share show just how well suited they are for these expanded roles, and the potential we see in them to deliver even more."