Avaya has expanded its executive team with the appointment of Morag Lucey as Chief Marketing Officer, with a remit to lead global marketing, including marketing communications and branding. She will report directly to President and CEO Kevin Kennedy.
"Morag is a smart, innovative business partner whose career spans more than 30 years in marketing, channels and general management within the technology and telecommunications space," said Kennedy. "Her proven history of increasing brand impact is exactly what Avaya needs to accelerate our position within the business communications software and services market category."
Lucey has a proven record of executing successful marketing strategy and programs that drive growth, improve and transform global brands, build for operational scale and create initiatives to quickly and efficiently support business momentum.
She comes to Avaya from her position as CEO of VirtualCMO, a marketing consulting firm focused on generating short term profitability and long term stability.
Prior to her CEO role, Lucey held top marketing positions at BAE Systems, serving as CMO, and at Convergys, serving as Senior Vice President of Global Marketing and Product Management.
Lucey said: "Contextual communication between companies and customers, or within the organisation itself, drives engagement, and engagement drives employee and customer satisfaction. I'm excited to be part of the team and look forward to driving Avaya's brand into new and existing markets."
Lucey has prior Avaya experience, having spent five years with the company as Vice President of EMEA Marketing and Vice President of Global Marketing and Channel Management for small and midmarket business solutions.