IT distributor The Change Organisation is set to undergo a business transformation under the leadership of incoming CEO Adrian Barnard (pictured).
The former MD of Modern Communications and Prime Networks (both businesses were founded by Barnard then sold and exited respectively) is a familiar face on media outlets as an industry spokesperson, appearing on BBC News, Sky News and BBC World.
His strategy at the Change Organisation is to strengthen the firm's presence in the IT communications marketplace by increasing the sales margins and reshaping the sales structure.
The Change Organisation began its commercial life in 1993 and works independently of many manufacturers and in partnership with niche vendors to provide a distribution service for audio visual solutions and data centre colocation.
Ashley Sterland, Communications Director for the distributor, said: "Adrian is inspirational and he has the industry credentials to enhance The Change Organisation brand as we enter the next chapter in the company's history."