To what extent will tools and innovations like ChatGPT and AI impact the marketing function?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (5/9), we ask our panellists to discuss the impact of tools and innovations, such as ChatGPT and AI, on the marketing function, and what kind of insights they can provide.