What areas do the channel's marketers need to focus on to cater for fast market evolutions?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (2/9), we ask our panellists to discuss the areas channel marketers need to focus on to keep up with the fast evolving technology and partner/customer landscapes.