Videos

Is the channel driving the sustainability agenda hard enough and what more needs to be done?

Our latest Comms Dealer Channel Forecast explores how channel organisations are getting fit for a Net Zero future and where the industry sits on its sustainability journey. In this clip (1/8), we ask our panellists whether the channel is driving this agenda hard enough, and what more can be done at an industry level.

What is the biggest lesson you have learnt from your experience in marketing teams and marketing leadership?

What is the biggest lesson you have learnt from your experience in marketing teams and marketing leadership?

Are channel partners focused enough on marketing their products/services?

Are channel partners focused enough on marketing their products/services?

What are the key characteristics of a winning marketing team as the pace of tech and customer demand continues to evolve?

What are the key characteristics of a winning marketing team as the pace of tech and customer demand continues to evolve?

How can marketing teams achieve differentiation as well as demand generation?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (6/9), we ask our panellists to discuss their approaches to differentiation and demand generation – and share where they are seeing the most success.

To what extent will tools and innovations like ChatGPT and AI impact the marketing function?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (5/9), we ask our panellists to discuss the impact of tools and innovations, such as ChatGPT and AI, on the marketing function, and what kind of insights they can provide.

What are the keys to maintaining product simplification and relevance in marketing messaging?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (4/9), we ask our panellists to discuss the keys to maintaining product simplification and relevance in a complex tech landscape.

What backing from the wider organisation do marketers need to be successful?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (3/9), we ask our panellists what backing marketers need from their wider organisations to be successful in the fast-paced channel environment.

What areas do the channel's marketers need to focus on to cater for fast market evolutions?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (2/9), we ask our panellists to discuss the areas channel marketers need to focus on to keep up with the fast evolving technology and partner/customer landscapes.

What are the main trends and drivers of channel marketing at the moment?

What are the main trends and drivers of channel marketing at the moment?