Videos

How can marketing teams achieve differentiation as well as demand generation?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (6/9), we ask our panellists to discuss their approaches to differentiation and demand generation – and share where they are seeing the most success.

To what extent will tools and innovations like ChatGPT and AI impact the marketing function?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (5/9), we ask our panellists to discuss the impact of tools and innovations, such as ChatGPT and AI, on the marketing function, and what kind of insights they can provide.

What are the keys to maintaining product simplification and relevance in marketing messaging?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (4/9), we ask our panellists to discuss the keys to maintaining product simplification and relevance in a complex tech landscape.

What backing from the wider organisation do marketers need to be successful?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (3/9), we ask our panellists what backing marketers need from their wider organisations to be successful in the fast-paced channel environment.

What areas do the channel's marketers need to focus on to cater for fast market evolutions?

Our latest Comms Dealer Channel Forecast unravels the trends, challenges and opportunities redefining the marketing function, and bring to the surface the most important action points for the channel's marketers to consider. In this clip (2/9), we ask our panellists to discuss the areas channel marketers need to focus on to keep up with the fast evolving technology and partner/customer landscapes.

What are the main trends and drivers of channel marketing at the moment?

What are the main trends and drivers of channel marketing at the moment?  

Where are you seeing the most inclusion success?

Our latest Comms Dealer Channel forecast looks at progressing the women in technology agenda within the channel. In this clip (7/7), Kellie Barrett & Lauren Knight share where Wildix and Vorboss respectively are seeing the most inclusion success.

Are there areas you are struggling to make progress on in your D&I agenda?

Our latest Comms Dealer Channel forecast looks at progressing the women in technology agenda within the channel. In this clip (6/7), Kellie Barrett and Lauren Knight share where Wildix and Vorboss, respectively, are struggling to make progress on their D&I agenda.

What advice do you give to women wanting to climb the career ladder in tech?

Our latest Comms Dealer Channel forecast looks at progressing the women in technology agenda within the channel. In this clip (5/7), Kellie Barrett (Wildix) & Lauren Knight (Vorboss) share advice for women wanting to climb the career ladder in tech.

What challenges did you face in furthering your career as a woman in tech?

Our latest Comms Dealer Channel forecast looks at progressing the women in technology agenda within the channel. In this clip (4/7), Kellie Barrett (Wildix) & Lauren Knight (Vorboss) share the challenges they have faced furthering their careers as a woman in technology.