Connexin has signed a multi-year deal with ASM Global to see Hull’s live entertainment venue, the Bonus Arena, renamed Connexin Live.
The 3,500 capacity Hull venue hosts large corporate conferences, exhibitions and trade tours as well as major touring concerts.
The new partnership was celebrated as venue officials and key stakeholders met with Connexin co-founders, Furqan Alamgir, Alex Yeung and their brand ambassador, Olympian Luke Campbell.
Connexin Co-Founder and CEO, Furqan Alamgir said: “While high profile sponsorships such as this one will help us grow our brand awareness, they also enable us to share our success with the community, without whom our growth would never have been possible.”
The first concert to take place in the newly-named venue will be Sean Paul, on Tuesday 8th August, followed by Noel Gallagher on 30th August with tickets on sale now.