Bruce is an American, and we shouldn’t hold that against him. He’s also one of the smartest writers and engaging speakers about computers, security, privacy, technology, and encryption etc I’ve ever come across. Much to my dismay he is also quoted with the following adage “If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology”. This last saying rather marries with my own discussions about IT security in my various day jobs. Whether I am speaking to a corporate lawyer who’s in tech, a business owner, a journalist, or fellow TMT industry colleague we nearly always agree that the worst people to talk to about IT Security are techies, that the subject is serious and important and that sadly all too often we don’t really know who to trust!
Dear reader, does this strike a chord? If so, for the purposes of this column and your valuable time let us flip this around and see whether we can turn the negatives into opportunity. After all you murmur, isn’t that what they pay me the big bucks for? So, how many of us expect customers to differentiate between say Microsoft, Sophos, AVG, Mimecast, Barracuda (the list goes on). The answer is they don’t do they? Customers, existing or new buy from people like us, their local trusted ICT support provider. It's that simple. And that’s why you will want to contact me after you’ve finished this column and yes you can comment on my writing as well!
Why you ask? Well, I know I, and many of you, be you a telecoms reseller, MSP or ICT reseller community need high margin low support services to sell. Our business models cannot survive continued cannibalisation or revenue erosion. That’s why StayPrivate is working, because you guys like it, clients like it and benefit from it. It’s that simple.
I must write these columns with humility (ahem) appealing to your sound commercial instincts, good sense and your focus on customer benefits and look forward to hearing from you. StayPrivate adds-onto your existing suite of services and helps generate the holy grail for us ICT business owners ‘The Rundle’ – yes you heard it here first, the recurring revenue bundle.
For more information contact me at adrian@stayprivate.com or through one of our distribution partners like Zest4.
If you think technology can solve your security problems, then you don’t understand the problems and you don’t understand the technology.