ITS is launching a new value-added service that it says will protect businesses from Distributed Denial of Service (DDoS) attacks, delivering enterprise-grade security and making resilience accessible and affordable.
The SecureEdge service, which will leverage Cisco Secure DDoS Protection technology, is part of ITS’s wider mission to redefine what business connectivity looks like in the “fibre utility” era, moving into smarter infrastructure solutions.
Pete England, Product Director at ITS (pictured) said: “Connectivity must be more than speed alone.
“We’re investing in innovation that directly answers the real-world risks businesses face every day. DDoS attacks can cripple an organisation in minutes. With this launch, we’re making protection simple, affordable, and built into the network itself.”
Traditionally, DDoS mitigation has been mainly used by large enterprises and government, relying on solutions that backhaul traffic to off-site scrubbing centres - often at significant cost and prohibitive in today’s low latency application environments.
ITS’s new approach brings protection closer to the edge of the network, using AI to allow always-on monitoring, ultra-fast mitigation and accuracy at scale, taking the security measures available to a much wider business audience.
Its distributed model avoids the costly redirection to external scrubbing centres, reducing mitigation times and using a continually evolving service as Cisco Secure DDoS Protection learns from global attack patterns.
ITS SecureEdge has been designed for businesses of every size, using a model that is a modest uplift on existing connectivity, ensuring SMEs, schools, and public sector organisations can access the same protection as global enterprises.
Benefits for customers include business continuity; cost savings with predictable subscription pricing; brand and trust protection to help reduce reputational risk from outages or breaches; and futureproofing using protection that evolves automatically against new and emerging threats.
“Every customer deserves the same standard of security, regardless of their size or sector,” added England.
“We’ve built this as a single-tier service – no bronze, silver or gold – because resilience shouldn’t be reserved for those who can pay a premium, and that’s what equity in infrastructure really means.”