Sona Business has officially entered the UK market after staging a successful launchpad event – highlighting how the wholesale service provider can help partners stand out using hosted UC solutions alongside network, datacentre, telecoms, IT and security solutions.
Visitors from across the UK and beyond converged at the Royal Armouries Museum in Leeds to take part in the initiative hosted by John McKindland, Head of Partner Channel UK, and Walter Perris, Co-Founder and Chief Technology Officer (pictured L-R).
Sona’s portfolio includes hosted UC, SD-WAN and private cloud services.
It already enjoys a strong market presence in the Netherlands, Belgium, Germany, France and Switzerland, supported by a 24/7/365 Global Network Operations Centre, and further expansion of its global reach is planned with data centre expansion into North America, alongside internal expansion too.
The audience heard how Sona’s white label solutions include a Link2Teams innovation, that enables direct routing and external calling for Microsoft Teams users from a third party service provider such as Sona.
McKindland emphasised how the company is ‘partner centric’ and backed by industry support. “A deliverable roadmap offers the best IP solutions anywhere where we recognise if our partners grow, we grow too.”
He also explained how the company leverages "the power of altnet networks", featuring simple connectivity tariffs, and works in partnership with City Fibre, ITS Faster Britain, PXC, Neos Networks, Colt and Zen.