Strategic marketing specialist Blabbermouth has extended its resources to all channel marketing teams via an on-demand subscription-based portal that provides an asset and capability boost on tap.
The portal, called Bfusion, allows users to augment their in-house marketing expertise with additional skills and resources when required, according to Blabbermouth founder Elizabeth Sparrow. She says Bfusion enables marketers to establish – with self-direction and flexibility – a readymade strategy for current and future demands while also addressing the shortage of marketing talent.
Sparrow believes that Bfusion’s subscription model helps to ensure that the marketing function remains a fundamental driver of growth at a time when many businesses are feeling the pinch. And she noted that the predictable nature of subscriptions is key to maximising grant-based marketing.
The portal gives businesses a flexible, self-service marketing resource they can tap into at any time
Bfusion sits alongside Blabbermouth’s traditional end-to-end strategic and guidance services, but is differentiated by its self-managed approach versus the agency’s full-service offering. “Bfusion is designed to give businesses hands-on control over their marketing operations,” explained Sparrow. “The portal makes marketing support readily accessible, especially for organisations planning to take their marketing in-house or enhance existing teams. Bfusion is also suitable for start-ups.”
Resources on tap
The marketing tools and resources available include support for on-demand campaigns, the customisation of white label material, tailored content for partner programmes, design for social media graphics along with content creation and a range of additional services. Sparrow added: “The portal gives businesses a flexible, self-service marketing resource they can tap into at any time, with all the tools necessary to support in-house teams or add extra capacity without the usual overheads."