Giving back at Sky

At Sky, we believe businesses have a real part to play in building stronger, more connected communities and in giving back to those who need it most. As we approach the festive season, it’s a perfect time to reflect on how we can support those who could use it most.

Sky Business is driven by a commitment to making a positive impact. Over the past year, we’ve had the opportunity to get involved in The Big Goal, an initiative run by the Street Soccer Foundation. This impactful program aims to transform the lives of homeless young people through mentorship, training, and support. As one of the founding members of the initiative, Sky Business has invested in helping to drive this effort forward and we continue to use our platform to amplify the initiative’s reach and visibility. We want to encourage others in the channel to get involved and play their part in helping to tackle youth homelessness.

In 2019, we launched Sky Cares, our company-wide volunteering program, which empowers our employees to give back on company time. Through Sky Cares, we’ve established partnerships with charities across the UK, supporting their individual missions not only with time and resources but also by raising awareness. To date, our employees have dedicated 263,000 hours of volunteer service – meeting our 2025 target of 250,000 hours 6 months early. Among their achievements, our teams have picked up over 14,000 pieces of litter from UK beaches and rivers, contributing to a cleaner environment for future generations.

This time of year can be especially challenging for those who feel alone. Sky is committed to helping tackle loneliness through our Time to Care programme led by our customer service teams. According to Age UK, 1.4 million people over 65 in the UK struggle with loneliness, this initiative allows our 1,000 Time to Care volunteers to dedicate an hour each week to chat with an elderly customer. Through over 3,000 conversations a month, our volunteers provide a listening ear, emotional support, and sometimes, a critical connection for those at risk of isolation. To extend this impact, we launched our Community Grant Fund which annually contributes up to £120,000 to local charities.

We’re incredibly proud of the journey we’ve taken to make a positive impact in our communities – from small acts to big initiatives – but we’re constantly inspired to keep finding new ways to reach even more people.

For more information visit: https://www.skygroup.sky/impact/giving-back

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