PlatformX Communications’ (PXC) partnership with global wellbeing provider MYNDUP goes beyond traditional employee wellness initiatives, according to PXC Chief People Officer Aphra Brooks-Barnes.
Prioritising employees’ wellbeing through a complete support framework should be the goal of all employers, believes Brooks-Barnes. She also pointed out that some approaches to wellbeing do not go far enough. “Wellbeing packages in industry have historically focused on insurance-based support around healthcare and life assurance, giving employees financial peace of mind when certain issues arise,” she stated. “However, while this benefit will likely, and rightly, remain a consistent feature in company packages it’s not enough to support today’s modern employees.”
Comprehensive support
Brooks-Barnes says that PXC’s new partnership with MYNDUP fosters the right levels of support to promote wellbeing in and out of the workplace. “MYNDUP provides comprehensive and accessible services that are essential for an employer like PXC,” she added. “It’s important for us to provide a working environment and the resources that enable our people to thrive in the everyday and get the help they need quickly and easily in times of difficulty.”
MYNDUP has identified an increasing number of areas that individuals need support in, including help with stress and burnout, returning to work, supporting neurodiverse colleagues and support in dealing with life’s everyday challenges such as divorce, grief, fertility issues or menopause.
Brooks-Barnes cited KPMG’s 2023 reward trends report which says wellbeing support has become the most important benefit for employees in reward packages, with 71 per cent of staff rating it more important this year than in previous years. “While financial support will continue to help in this regard, offering full-spectrum, holistic wellbeing support including mental health and coaching sessions is a way to continue to attract and retain a high calibre of employees,” added Brooks-Barnes.
The partnership with MYNDUP has been developed to support employees in two ways: Through an extensive resource library authored by qualified experts which addresses all aspects of wellbeing; and through one-to-one support with qualified coaches, counsellors and therapists whenever they are needed. Jim Sewell, Chief Revenue Officer at MYNDUP, added: “This is all supported by coaching programmes to ensure managers are confident when having conversations with their teams, as well as wellbeing education for employees all through one platform.”