Trust Distribution is urging resellers to follow the direction of the market and add cloud communications to their portfolio.
“Integrated UC apps such as Teams and Zoom have really come to the fore having exploded in demand due to the pandemic,” said Trust’s Konftel Brand manager Simon Hughes.
“This traction continues to shape the market and when combined with high quality end points, resellers can take advantage of significant growth potential.”
Hughes urges that without end point, which are often considered an afterthought, resellers are throwing revenue to their competitors.
He said: “We are aware of resellers losing their customers to a rival who come in at a later stage, providing additional endpoints and services. They shouldn’t let people steal their lunch!
“Many resellers do understand the importance but there’s still an education process required for some. The final few metres of the communications journey are crucial and opportunities are being missed.”