IDC forecasts PC recovery in 2016

IDC estimates global PC shipments fell 10.6% yr/yr in Q4 to 71.9m, just a slightly smaller drop than Q3's 10.8%. Gartner is once more a little less downbeat, estimating shipments fell 8.3% to 75.7m.

For the whole of 2015, IDC estimates shipments fell 10.4% to 276.2M. The firm notes adding detachable tablets to its count would respectively provide ~6% and ~3% boosts to Q4 and 2015 growth rates. The Q4 figures suggest Windows 10 (available as a free upgrade to Windows 7/8 users) and Intel's Skylake CPU launch provided only a modest sales lift.

IDC: "The PC market continued to face persistent challenges [in 2015] from longer-PC lifecycles and competition from mobile phones and tablets, despite the slowing growth in those markets. However, economic issues like falling commodity prices and weak international currencies, as well as social disruptions in EMEA and Asia/Pacific that disrupted foreign markets were a larger factor for 2015." IDC VP Loren Loverde still thinks PC replacement rates will pick up in 2016.

"Commercial adoption of Windows 10 is expected to accelerate, and consumer buying should also stabilize by the second half of the year. Most PC users have delayed an upgrade, but can only maintain this for so long before facing security and performance issues." Counting detachable tablets, IDC expects 1%-2% 2016 growth. Gartner forecasts a 1% decline.

Lenovo remained the PC market's top player: IDC estimates Lenovo's shipment share rose 140 bps Y/Y in Q4 to 21.4%. Second place HP's share rose 10 bps to 19.9%. Dell's rose 70 bps to 14.1%.Apple and Asus were tied at fourth with 7.9% shares - Apple's share rose 110 bps, and Asus' 90 bps. Apple's revenue share could be closer to 15%. Non-top 5 vendors, hurt by their relative lack of scale, collectively saw their shipment share drop 420 bps to 28.7%.

 

 

 

 

 

 

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