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M&A activity in the ‘platform economy’ and in social commerce are two of the biggest trends identified in the latest E-Commerce and Digital Marketing M&A Market Reports from Hampleton Partners, the international technology mergers and acquisitions advisor.
Ralph Hübner, Sector Principal at Hampleton Partners, said: “2019 has begun with a total rebalance of the deal mix – agency M&A is down, while digital marketing software M&A is up.
"Where agencies are concerned, today’s acquirers are just as likely to be IT consultancies or corporates as they are media networks.
“Meanwhile, marketing software providers are caught up in a new hype cycle which includes buyers from a range of sectors.”
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