London-based digital transformation specialist The Panoply has acquired Nudge Digital for around £5m to strengthen its position in the healthcare sector and provide entry into the pharmaceutical industry.
Neal Gandhi (pictured), CEO of The Panoply, said: "Nudge enter the Group at a time when the NHS is considering its approach to personalised healthcare and care pathways are coming into sharp focus as the government looks to deliver on its social care reform agenda.
“Pulling together Nudge's experience in private healthcare and pharmaceuticals with the Group's existing experience across the NHS and local authority adult social care gives us a strong base to become a leader in the healthcare sector in the UK."
Bristol-based Nudge provides strategic consultancy and digital execution services, classing pharmaceutical companies Roche and Galderma amongst its clientele, as well as private healthcare provider BUPA.
Nudge has achieved revenue growth over the last two years of 151% and delivered revenues of £2.7m, adjusted EBITDA of £1.0m and adjusted profit after tax of £0.9m for the year ended 31 March 2021.
The Panoply has also appointed Noel Gordon as a Senior Advisor to the Group, with a focus on the healthcare sector.
Gordon brings extensive healthcare knowledge having been Chair of NHS Digital from 2016-2020, Chair of Healthcare UK's advisory board from 2017-2021 and non-executive director position at NHS England from 2014-2021.
Gordon said: “Innovation in the delivery of healthcare is more important than ever to patients, clinicians and managers; the array of capabilities being assembled in The Panoply provides a powerful toolkit to enable the health system to change the way we live and work."