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Harriet Green has been appointed VP and GM of IBM's IoT division, which is to receive a $3bn investment in analytics and hardware. Green is a former boss of distributors Macro, Arrow Asia/Pac and Premier Farnell, and is a former CEO of Thomas Cook.
She will also run the education division will help build a team of 2,000 consultants, researchers and developers.
Green left Thomas Cook almost a year ago following a boardroom row over the company's response to the deaths of two children while on a holiday sold by the company.
She joined the travel company when it was on the brink of collapse in 2011 and oversaw its turnaround, growing the share price from 16.25p to 136p.
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