A third of Britons - over 30% - are unaware of the upcoming switch from PSTN to Digital Voice technology, with the elderly and vulnerable among those facing isolation by losing access to their landline, according to research from Zen Internet.
A survey commissioned by the company reveals alarming statistics about public awareness and preparedness, and the consequences of the impending land switch-off by 2027.
About two thirds (66%) of respondents expressed concern that older relatives and friends may feel lonelier and more isolated if deprived of their landline. Receiving more calls from loved ones would help more of us (35%) tackle loneliness.
Over 55s are the least informed about the digital shift (39%), while Londoners are the most aware (70%). In contrast, regions like the east Midlands and north east are the least informed (both 55%).
The survey also highlights that half of UK households still use a landline, with 15% relying on it exclusively — a figure that rises to 20% in rural areas.
A landline is also seen as a symbol of trust and offers reliable connectivity when mobile reception is poor, being a preferred medium for connecting with older family members.
Despite these advantages, the shift to digital telephony is inevitable, with younger demographics (25-34 years old) increasingly choosing to retain a landline when the switch-off happens (44%).
Richard Tang, CEO at Zen says early preparation is key for the digital changeover: “Our goal is to ensure that no one is left behind in this shift, particularly our elderly and vulnerable communities. Awareness and early action are key.”