Sales and marketing working together score more goals!

Sales and marketing are traditionally two distinctive approaches to the same end – yet all too often operate in silos. Marketing is strategy and lead generation; sales is the implementation of that strategy. So, it is vital for businesses to close this loop to create an approach which supports up-sell and cross-sell opportunities as well as new business development. The ultimate aim must be to make everyone’s life easier, therefore weekly meetings are advised at which targets can be set for both departments. There are many other ways to make sure missions are aligned which have been articulated by our contributors this month, when asked how they ensure their Sales and Marketing teams are joined up and pulling together in the same direction