2022 goals: Setting out strategy in the era of uncertainty

Whilst the pandemic has warped and moulded the world of business around us, the ICT channel has continued to transform despite two years of tumult and disruption.

Shrewd operators have turned risk to reward and become keystones in the UK’s response to homeworking during the pandemic. At this dawn of a new year, despite the constant reminders of Omicron’s virulence, we hope 2022 will see a return to some form of normality.

This new era beckons a raft of new ways to exploit opportunities in security, cloud, fibre and 5G, whilst it demands that companies look inwards and act towards promoting diversity and enhancing sustainability efforts. It takes a brave soul to predict what trends will pay out, but luckily our industry is full of them (both brave souls and lucrative opportunities, that is.) We therefore asked our contributors to look forward into the 2022 and shed light on the following:

• Their business aspirations for the coming year
• The top trends they believe will dominate the industry
• The best opportunities for businesses to maximise on
• Their key strategy and focus for the year ahead.