A high profile appointment has significantly bolstered G3's senior management team. The former UK and Ireland Channel Director for Avaya, Niall Anderson, has joined the telecoms and converged network specialist as Group Sales Director, taking over from Alan Lloyd.
Anderson brings a depth of sales, marketing and senior management experience from a variety of other major telecoms and technology operators including stints as Chief Marketing Officer EMEA at Global Crossing and VP Sales for UK and Ireland at Orange Business Services.
Anderson's appointment is part of a planned programme to develop the Group's service delivery strategy and capitalise on changing market conditions, an initiative being steered by Lee Shorten who was appointed as strategic adviser to the G3 Board last November.
G3 Managing Director, Tony Parish, noted: "Niall is able to contribute on many different levels and his skills and experience align perfectly with those required to meet our strategic priorities."
"His knowledge of Avaya and his senior experience in the data networks arena will help us enhance our service offering and improve the overall experience for our customers."
G3 is a member of the Aura Alliance and will continue to drive the development of partnerships and services on an international level. "Niall's experience gained at Global Crossing will help strengthen G3's contribution in this area." added Parish.
Anderson commented: "These are challenging economic times and enterprise customers all over the world are looking to extract maximum value from every part of their operations, including communications. I believe G3 Telecommunications and G3 Network Services are well placed to deliver on the value of unified communications. My role is to ensure we do exactly that."