Customer Experience

  • WATI bids to make WhatsApp the primary CX channel

    Customer and sales engagement tool WATI (WhatsApp Team Inbox) has received undisclosed funding led by Sequoia Capital India’s Surge, boosting its mission to make messaging platforms the main channel for customer engagement.
  • Harnessing the X factor

    Meeting and exceeding customer expectations is an undertaking that demands far more action than optimising the customer

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