Verastar has made two appointments to its board, bringing in Georgina Lord as Chief Customer Officer and Jon Perkins as Chief Product and Strategy Officer.
In her newly created CCO role, Lord will oversee both the sales and customer service functions and have responsibility for developing Verastar’s customer strategy as the business embarks on a five-year growth plan. Lord was previously MD at Zen Internet and has held senior roles at Virgin Media Business and Intercity Technology.
She said: “Reviewing how we interact with customers is my key focus, from both a service and a sales point of view. The greatest customer contact strategies are often the simplest ones, for the customer and for the colleague.”
Perkins will take charge of product development, data, marketing and brand, alongside a focus on developing M&A activity, partnerships and new business opportunities. Perkins also spent time at Zen, as Strategy Director. He is a former Commercial Director at TalkTalk Business who has also had spells in commercial roles at EON and EE.
He added: “There’s a huge amount of data within this business and there’s a great opportunity for us to make that data work even harder for us to inform smarter and simpler decisions to benefit our customers and colleagues.”