Shire Leasing has appointed Martin Ardern as ICT Sales Director, a strategic move to strengthen its vendor finance capabilities within the ICT and technology sectors.
Ardern brings over 30 years of experience in asset finance, with more than two decades focused specifically on the tech sector. He has served as ICT Sales Director at BNP Paribas and Sales Director at GE Capital and Lloyds.
In his new role, Ardern will build and lead a specialist ICT Vendor Finance team focused on developing new accounts and enhancing support for channel partners and VARs.
He said: “ICT solutions and evolution are often vital to the growth and success of SMEs, helping to improve operations and efficiencies in competitive business landscapes.”
MD Helen Lumb added: “Martin’s ability to forge strong relationships and develop bespoke finance programmes with channel partners will help drive growth and investment in this dynamic industry.”