2Connect's evolution from a single product company into a multi-product solutions business is to be spearheaded by incoming Growth & Strategy Director Ali Mohsin.
2Connect's heritage in selling leased lines to enterprises and service providers is set to become a thing of the past, superseded by an expanded product offering including connectivity, cloud telephony and cloud contact centre.
2Connect founder and Commercial Director Paul Botham stated: "I have known Ali professionally for over 10 years in different roles within our ICT channel.
"With his experience of Tier 1s and MSPs and his knowledge of 2Connect, Ali is the ideal person to accelerate our growth plans and effectively create a 2Connect 2.0."
Mohsin added: "There are so many things happening in our industry and the broader market right now. The post-pandemic world is completely different with remote working, hybrid working and greater acceptance of the cloud and hosted solutions, all of which are driving demand for bandwidth and stable, reliable connectivity.
"Then there is BT’s big switch-off in 2025, which is causing a huge number of businesses to seek alternative connectivity and digital solutions."
"Diversifying our product offering enables us to meet customers’ demand for additional services and to capture new business in a changing market landscape.”