Cubic Telecom has appointed Miloud Bensaada as CCO as it looks to grow its software-defined connected vehicle (SDCV) solutions market share.
Miloud will lead Cubic’s sales division to bring its technology to a wider audience of automotive, agriculture and other IoT asset original equipment manufacturers.
He brings 25 years of telecommunications industry experience and joins from Orange, where he most recently served as VP of Sales in its International Wholesale business. Prior to that he was responsible for the Automotive and Manufacturing sectors for Orange Business.
Barry Napier, CEO of Cubic, said: “Miloud will join the senior leadership team with a key focus on growth and innovation. His track record will be key as we navigate the dynamic landscape of SDCV and high-value IoT markets”.