Richard Carter has come out of retirement to join Audio Productions (AudPro) as its new Non-Exec Brand Ambassador, leveraging decades of insights gained from leading Nimans’ Go-to-Market and sales strategies.
He will work to enhance AudPro’s product proposition, and the support it offers to Reseller Partners.
This has begun with work to introduce new technologies to reshape the Messaging on Hold portfolio, with new services and user experiences to be announced in the coming months.
Carter said: “Redressing that balance of value and low-touch customer experience, with a more considered implementation of AI, is how AudPro will forge its direction, helping resellers maximise margins from on-hold services.
“There is a clear opportunity to support Channel Partners in enhancing the profitability of their cloud services, as well as the quality and scalability of the on-hold services they provide.”