Virgin Media O2 is supporting all Big Issue vendors with free O2 SIMs and data vouchers, as the cost-of-living crisis deepens this Christmas.
Last year O2 gave over 200 Big Issue vendors free data plans, enabling them to take contactless payments.
Russell Blackman, MD at The Big Issue, says: “By extending this opportunity out to all Big Issue vendors, it will enable and empower them to boost their sales through cashless payments at this vital time of year, as well as being able to access essential online services.”
Gareth Turpin, CCO at VMO2 added: “We know from the success of last year that this connectivity is crucial to facilitating mobile payments in an increasingly cashless society, as well as helping vendors to stay connected to loved ones and get access to key services.”