The Rydal Group is celebrating after its sponsored Peterborough United Street Soccer Academy team, part of The Big Goal campaign, triumphed at the National Street Soccer Academy Champions Trophy event held at the iconic London Stadium.
The winning team, composed of vulnerable young people supported by Rydal’s sponsorship of the Academy through the Posh Foundation (Peterborough United’s community organisation), displayed determination and teamwork to take home the prestigious trophy. “We were thrilled the Posh Street Soccer Academy team emerged victorious,” said Rydal Managing Director Steffan Dancy. “Witnessing their dedication was deeply inspiring, and having Rydal staff there to cheer them on made the victory more special.”
The transformative initiative uses the power of football to help tackle youth homelessness, inspiring lives and strengthening communities. And as one of the founding members of The Big Goal, Rydal Group has set the standard for corporate leadership in social impact. Its sponsorship in 2024 enabled the Street Soccer Foundation to deliver its acclaimed Academy programme in Peterborough, offering life-changing opportunities to disadvantaged young people. Through regular football training, participants developed confidence, teamwork and essential life skills.
Providing more than just financial support, Rydal’s involvement saw staff engaging directly with the programme, witnessing the transformation of young lives firsthand. “Our partnership with The Big Goal has been a grounding and rewarding experience,” shared Dancy. “It’s reminded us of the incredible impact businesses can have when they collaborate with initiatives that uplift communities.”
Rydal Group’s journey with The Big Goal demonstrates how businesses can leverage their resources to create meaningful change while fostering a stronger sense of purpose within their teams. Now, The Big Goal is calling on businesses across the UK to step up by joining the 2025 campaign and sponsor a Street Soccer Academy in their area. Support will fund life-changing programmes for vulnerable young people and give organisations entry into the National Five-a-Side Tournament, culminating in the finals at St. George’s Park, the Home of England Football.
“This is your chance to create a lasting impact,” enthused Keith Mabbutt, CEO of the Street Soccer Foundation. “Transform lives, energise your team and align your organisation with a powerful mission. Together, we can harness the unifying power of football to fight youth homelessness.”
To support The Big Goal, go to www.thebiggoal.co.uk
Pictured above: The triumphant Posh Foundation team with Lord Shaun Bailey, SSF Chairman of Trustees.