Market Analysis

Private clouds will come to dominate in the next four years, according to research firm TBR. Talking to over 2,000 enterprises including firms in Europe, TBR estimates that the private cloud market will grow from $45bn to $80bn by 2019.

Data centre pricing has hit its peak, says a researcher, even though they will grow in size and power by 20% in the next five years. There is a geographical inbalance with the UK, Germany, France and the Netherlands accounting for half of all space in Europe - with the top six or seven providers accounting for half of power and space in France, Germany and the UK.

European cities are leveraging their data sources in order to address high priority objectives - to reduce traffic congestion, improve energy efficiency, engage citizens, and present government as accessible and accountable.

Although video conferencing is becoming pervasive within enterprises worldwide, many CIOs find that the technology does not always reach its full potential, according to Ovum.

The IDC EMEA Server Tracker shows that in the first quarter of 2015 the EMEA server market continued the positive year-on-year growth seen throughout 2014, to report $3bn in vendor revenue and 557,182 units shipped, for YoY growth of 6.3% and 3.5% respectively.

The investment climate and financial operations of the infrastructure as a service (IaaS) industry in Europe have been subdued in comparison to firms in the United States.

Integrating multi-channel customer acquisitions has been voted a top challenge by over two thirds of organisations across EMEA, according to Experian, which has outlined new rules of customer engagement designed to enable financial services and comms firms across the region to meet greater customer expectations over the next five years.

The Apple Watch is more hype than substance, while streaming video apps are among this year's top priorities for marketers according to a new survey by Greenlight. The survey claims that demand with one in five (19%) marketers planning to use apps like Periscope and Meerkat in campaigns, according to 'Hype or Ripe' study.