Mobile video content firms are rushing in to support the Apple iPad of which 300,000 units were sold in the US on its first day of availability.
Apple has revealed that these sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple's App Store during the first day.
"It feels great to have the iPad launched into the world-it's going to be a game changer," said Steve Jobs, Apple's CEO. "iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad."
Of these apps mobile video is very well represented with the heavy weights in entertainment and news enabling mobile video content for the new platform.
CBS is offering programming from across its leading content properties for iPad with consumers able to watch streaming video content from CBS TV shows and CBS.com technology content from CNET.com. Users can also download iPad applications from Simon & Schuster.
"It was important for us to have content available for the iPad at launch, and it will be important to continue to develop new content as the device goes mainstream," commented Neil Ashe, President, CBS Interactive. "Doing so is consistent with CBS's larger strategy to put our content on the best available screen, with the best available business model. We look forward to improving and expanding our offerings for the iPad in the months to come."
Other leading firms that have already launched mobile video applications for the iPad include CNN, Reuters, New York Times, Vimeo, Time, ESPN, New York Times and Netflix.