Italian cloud comms software provider Kaleyra has announced an integration with the WhatsApp Business API.
Although an Italian news piece the move highlights new possibilities in the business mobile messaging market for UK resellers.
Kaleyra will optimise its communication offerings for businesses by expanding to WhatsApp chats and moving away from conventional SMS.
Through Kaleyra’s API businesses can now send WhatsApp messages to their customers.
Kaleyra provides messaging, voice and fintech solutions for over 3,000 customers around the world.
“Adding WhatsApp to our existing channels of communication will allow businesses to enrich customer experiences through one easy step, without any lengthy coding requirement,” said Aniketh Jain, General Manager BU Cloud Enterprise of Kaleyra.
“We are watching to see the numerous ways in which this addition along with our other scalable services will benefit all our clients.”
With the WhatsApp Business solution, businesses can have genuine conversations with their customers and receive instant analytics including the number of messages sent, read etc.
Companies can send air tickets, QR codes and more.
For instance, an e-commerce firm can send logistics information related to the delivery of products to customers and keep them informed at each step of the way. Food delivery businesses can allow their users to get updates on their order.
“The mobile messaging market offers businesses an additional line of communication with their clients.
Dario Calogero, Chief Executive Officer of Kaleyra, added: "We also benefit in multiple ways, including expanding our global customer base, driving future revenue growth.