NFON UK has extended its reach to the northern region with a new Manchester office.
The move is expected to significantly boost the pan-European cloud PBX provider's UK revenues which are already tracking at plus-25% over the past three years.
The office, located in Manchester Business Park, is the company's second UK base, adding to its London HQ.
The regional operation facilitates closer collaboration with partners in the north who now have handy access to training facilities and more localised distribution.
"We now have a foothold in the region," enthused NFON UK MD Myles Leach (pictured). "We already have a number of staff working and hot-desking in these offices and are on a recruitment drive for new team members.
“The market for cloud telephony is increasing at a rapid rate and much of this growth will be in the north."
Leach noted that in the the UK cloud telephone penetration is circa 13% and expected to grow to approximately 27% in 2022.
"This is being fuelled by the rise in mobile working and investment that businesses are making in digital transformation," he added.
"Moving to the Northern Powerhouse will catalyse our business to the next stage, given the huge potential in the region.”
According to NFON's CEO and CFO, Hans Szymanski, the investment in a new office marks the UK as a strategic priority.
“Cloud is boundless and organisations in the UK are ahead of the European curve when it comes to seeing the benefits of moving voice to the cloud," he commented.
"We see tremendous market opportunities in the north of the UK and the formation of this new office will enable our UK division to go from strength to strength.”
NFON published its half year results on September 20th, reporting consolidated revenue of 20.6m euros.