By Elvire Gosnold, Director, Blabbermouth Marketing: We are all pressured to do more, especially when it comes to marketing - have a presence on more social networks, write more blog posts, send more emails, run more reports, capture more leads, generate more sales etc. Doing more works well most of the time. Blogging more, for example, can increase website traffic, improve brand awareness and generate leads. But other times, doing less can be a much better idea.
Adding more to your plate is likely to make your marketing activities less effective. And with only so much time in the day, you have to figure out how to get more results without doing more work. You have to be ruthless about cutting ineffective tactics from your marketing so you can focus on the effective ones.
Here's what should you cut out from your marketing: Don't engage on social networks that are not working for your business. It is a good idea to do some research and find out the most popular networks for your specific industry and audience.
Also, cut out trying to create new content continuously. It is hard for any business to write new content on top of all the day-to-day work. However, content marketing is a key component of online marketing and SEO, primarily acting as a tool to drive customers to your website. Re-purposing and recycling your existing content can be the solution.
Putting too much emphasis on the use of keywords to improve SEO can also be 'overworked'. Search engine algorithms place less importance on keywords because of their overuse as an SEO technique. However, keywords are still important. You may want to mention your chosen keyword in the title or throughout the article in order to catch your reader's attention about a specific product.