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Grant calls for channel marketing reality check

Marketing is too often the black hole of a channel business's strategy, operating in the dark and plagued by spurious planning, claims Bowan Arrow Managing Director Andy Grant who advocates a far more holistic and strategic approach.

The segment of one verses 'spray and pray'

Businesses must offer far more than traditional marketing techniques if they are serious about growth and strategy, according to Comms Vision speaker Allister Frost, founder and Managing Consultant at Wild Orange Media.

The anatomy of dynamic marketing teams

By Elvire Gosnold, Director, Blabbermouth Marketing: We've recently grown our team with the addition of two new marketers. During the recruitment process I sifted through a lot of CVs and interviewed candidates from a variety of marketing backgrounds.

Initiative creates more sales ability

Comms and IT marketing specialist Blabbermouth has rolled out a ‘Transformation Initiative' designed to optimise the sales and marketing performance of businesses in the channel.

Clear vision identifies stand out brands

By Elvire Gosnold, Director, Blabbermouth Marketing: New business start-ups usually have a limited budget and an eagerness to grow the company with a strong focus on sales rather than setting the foundations for an identity and clear vision.

Get on message with multichannel marketing

By Elvire Gosnold, Director, Blabbermouth Marketing: The continued popularity of multichannel marketing means that strong and consistent brand identity is more important than ever.

Give your marketing a new steer for a new year

By Elvire Gosnold, Director, Blabbermouth Marketing: Are you sticking to your New Year's resolutions? Even if you have lost interest in your lifestyle resolutions, there is still time to set a few simple action points to steer your 2016 marketing activity in the right direction.

Marketing planning

By Andy Grant, Managing Director, Bowan Arrow: Marketing planning is often discussed by partners and vendors but sometimes the process is not taken that seriously or documented.

What is the point of isolated campaigns?

By Andy Grant, Managing Director, Bowan Arrow: What is the point of isolated campaigns? A joined up, integrated and planned approach to marketing campaigns will of course deliver better results.

Pushing the virtual workforce concept

By Elvire Gosnold, Director, Blabbermouth Marketing: It should come as no surprise that much of our work is focused on promoting hosted telephony and explaining the benefits of cloud-based technology to end user businesses.

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