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Merseyside-based YRoam has launched in the UK aiming to cut the cost of roaming for mobile users in more than 100 countries.
The first product to come to market is the YR4, a portable device that connects to local 3G and 4G networks to create a secure personal Wi-Fi hotspot.
YRoam uses Cloud SIM technology to locate local networks that offer the most affordable rates and can connect up to five devices simultaneously with a range of up to 50 metres.
The YR4 also doubles as a power bank so the user can stay online and connected throughout their trip.
YRoam MD Matt Agrimi said: "We will be working with businesses to supply YR4 devices to all their staff as well as helping the individual traveller get online while they're abroad."
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