Violin Memory has signed up with distributor Arrow for EMEA.
The firm had plans bubbling for a strategic change for two years and during the period saw its share price languish after an IPO in 2013.
Meanwhile all-flash storage gained market share as costs came down. Violin hopes a new range of products due next month will help boost its fortunes.
Violin will be leveraging Arrow's sales, support and technical resources to grow into the all-flash array market in EMEA as enterprise flash storage adoption increases.
Arrow recently joined Violin's Global Channel Program to help the channel deliver sales and take advantage of Violin resources, training and marketing benefits.
Jesper Trolle, vice president sales, marketing and services, Arrow ECS EMEA, said: "It's a crowded market, which means product differentiation and profit potential are key to winning the hearts of the channel.
"Violin has delivered a solution for our customers - a differentiated solution and a new channel program that promotes profitability and sustained growth."