Vapour Cloud CEO sets out buy-and-build strategy

Vapour Cloud CEO Tim Mercer has set a target of £12m revenue by 2020 with acquisitions the primary engine of growth.

Mercer plans to acquire a minimum of two businesses and the immediate priority is to bag a northern-based IT support firm with Microsoft partner status.

Yorkshire-based Vapour Cloud hopes to ramp up 80% growth this year and with a £10m acquisition war chest Mercer aims to buy-in public cloud capabilities in Azure and AWS to complement Vapour's private cloud proposition.

A substantial customer base with potential to migrate from on-premise to cloud is also on Mercer's wish list.

"We mark our fifth year in business in July, and a buy-and-build strategy is a natural progression for the organisation," said Mercer.

"We've established a 96% net recurring revenue rate to date, so our business development model is easy to maintain. We had a 64% seed of growth in 2017 and hope to realise 65-80% by the end of this year."

Mercer did not rule out acquisitions in other regions, but said he favoured the north's 'vibrancy' and believes that an acquisition target in this area would also reinforce Vapour's local presence and reputation.

"There are a number of well established operators in this sector," added Mercer. "Dozens started out as lifestyle businesses, but many are not cloud-first.

"We hope that by acquiring two or more such companies we can build on the legacy the current owners will leave behind, while supplying their customers with the next generation products and services they're looking for.

"We're passionate about flexible working too, so the more engineers, technical experts and customer service advisors we have in the north, the easier it will be to develop a larger, more diverse and engaged workforce."

Vapour Cloud is headquartered in Halifax and has attracted £4m of private equity.

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