Vanilla IP has announced a Virtual Platform Operator programme giving partners the opportunity to set up their own white label reseller channel.
Speaking at VanillaIP's first partner conference at the London Ritz Sales Director Iain Sinnott told delegates: "This offer is open to a limited number of our partners which will enable them to create specific tariffs for their agents via our UBOSS portal."
Sinnott also unveiled Vanilla's new Eternity Licence offer for partners which he said could elevate margins to a new level approaching 70%.
"This is all about building value in your business. On our new Eternity Licence a reseller could earn over £50k gross profit per month for 5,000 customers on a five year licence plan."
Summarising the event Vanilla CEO David Dadds said: "We have been busy and we have been listening. We have a slightly different view on the hosted market. It's all about bespoking packages and bundling services and UBOSS nails that."