Over 150 partners descended on Unify's Partner Conference staged in Monte Carlo this month to hear the vendor reaffirm its channel-first business strategy and back up its proclamations with new figures that show 57% of its product revenue is now through the channel.
During the past 12 months Unify has increased partner numbers by 34%, adding 437 new sign-ups bringing the total count to 2,809 partners in 119 countries.
Unify used the conference as a launchpad for its new OpenScape Cloud offering and also introduced a number of new programmes to strengthen collaboration with partners and between its global partners.
These initiatives include ServiceConnect, a service-based community hosted within Unify's Circuit technology.
OpenScape Cloud is a combination of Unify's Circuit collaboration platform and OpenScape Voice now available via the cloud.
"The move to cloud is a major market trend, and our customers and partners are looking for more options and stronger offerings," said Luiz Domingos, Head of Product House for Unify. "With OpenScape Cloud our partners can offer customers deployment choices and flexibility to migrate at their pace."
Elka Popova, Vice President Digital Transformation, Frost & Sullivan, noted; "The market is rapidly moving to the cloud and demanding customisable communication tools that go beyond traditional voice or UC to deliver true collaboration for today's mobile and distributed workforce."