Unify claims to have combined 'art and science' to revolutionise collaboration with the launch of Circuit, previously known as Project Ansible.
First debuted in June 2013 and designed in collaboration with frog, Circuit enables teams to engage in 'rich and meaningful conversations' across virtually any communications channel or device, according to Unify.
Circuit operates from a single-pane-of-glass that brings together voice, video, screen sharing, messaging and file sharing.
The solution leverages WebRTC standards, providing video and voice from a browser, PC, tablet or phone, while using bandwidth resources efficiently.
Dean Douglas (pictured), CEO at Unify, said: "We thought about people first as we set out to study the problems of work today. How do we help people feel good about their work experience? When do they feel most connected, valued and productive?
"We created an experience that mimics the brain, and naturally transforms the collaborative process, and teamwork. Simply put, we've enabled a new way to work that is about putting people first.
"With our focus on making work more enjoyable we know it leads to more productivity, which makes people happier and then enables them to create greater value for our customer - the enterprise."
Stowe Boyd, Research Lead at GigaOm, noted: "Circuit's user experience is based on an understanding of how today's teams want to connect, communicate and work together on a daily basis."